Treadwell, D. F.

Introducing communication research : paths of inquiry / Donald Treadwell. - 3rd ed. - Los Angeles : Sage, [2017]. - xxiv, 295 p. ; 26 cm.

Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.

9781483379418 (pbk. : acidfree paper) 1483379418 (pbk. : acidfree paper)



P91.3 / .T76 2017

302.2072 / T62

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