Qualitative research methods for media studies / Bonnie S. Brennen
By: Brennen, Bonnie.
Material type:
TextPublisher: New York : Routledge, c2013Description: vii, 238 p. ; 24 cm.ISBN: 9780415890212 (hardback); 9780415890229 (paperback); 9780203086490 (ebook).Subject(s): Mass media -- Research -- Methodology | SOCIAL SCIENCE / Media StudiesDDC classification: 302.23072 Other classification: SOC052000 Summary: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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OUSL- Main Library
Main library online catalogue( Online Public Access Calaogue-OPAC) |
General Collection | 302.23072 B62 (Browse shelf) | 132780 | Available | 132780 |
Includes bibliographical references and index.
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"
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