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Qualitative research methods for media studies / Bonnie S. Brennen

By: Brennen, Bonnie.
Material type: TextTextPublisher: New York : Routledge, c2013Description: vii, 238 p. ; 24 cm.ISBN: 9780415890212 (hardback); 9780415890229 (paperback); 9780203086490 (ebook).Subject(s): Mass media -- Research -- Methodology | SOCIAL SCIENCE / Media StudiesDDC classification: 302.23072 Other classification: SOC052000 Summary: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"
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Main library online catalogue( Online Public Access Calaogue-OPAC)

General Collection 302.23072 B62 (Browse shelf) 132780 Available 132780

Includes bibliographical references and index.

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"

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