Public relations and communication management : current trends and emerging topics / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim.
Contributor(s): Sriramesh, Krishnamurthy | Zerfass, Ansgar | Kim, Jeong-Nam [Editors].Material type: TextPublisher: New York : Routledge, 2013Description: xxxix, 389 pages : illustrations, maps ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415630900 (pbk.); 9780415630894 (hbk.).Subject(s): Public relationsDDC classification: 659.2
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode|
|Lending Books||Anuradhapura||659.2 P81 (Browse shelf)||AN 4975||Available||AN 4975|
|Lending Books||Batticaloa||General Collection||659.2 P81 (Browse shelf)||BT2625||Available||BT2625|
|Lending Books||Jaffna||659.2 P81 (Browse shelf)||J 3115||Available||J 3115|
|Lending Books||Kandy Regional Center||659.2 P81 (Browse shelf)||KA 10749||Available||KA 10749|
|Lending Books||Mathara Regional Centre||659.2 P81 (Browse shelf)||MA 7583||Available||MA 7583|
OUSL- Main Library
Main library online catalogue( Online Public Access Calaogue-OPAC)
|General Collection||659.2 P81 (Browse shelf)||132781||Available||132781|
Includes bibliographical reference and indexes.
Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic -- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti -- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass -- The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg -- The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari -- The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams -- The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu.