Introducing communication research : paths of inquiry /Material type: BookPublisher: Los Angeles : Sage, Edition: 3rd ed.Description: xxiv, 295 p. ; 26 cm.ISBN: 9781483379418 (pbk. : acidfree paper); 1483379418 (pbk. : acidfree paper).Subject(s): Communication -- Research -- Methodology | Communication -- Research -- Methodology
|Item type||Current location||Collection||Call number||Copy number||Status||Date due|
OUSL- Main Library
Main library online catalogue( Online Public Access Calaogue-OPAC)
|General Collection||302.2072 T62 (Browse shelf)||135585||Available|
Includes bibliographical references and index.
Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.