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Media metrics : an introduction to quantitative research in mass communication

By: Dayal, Manoj.
Publisher: New Delhi : SAGE, 2017Description: xxv,458p.,53p : tables,graphs ; 24 cm.ISBN: 9789386062161.Subject(s): Mass media research | Media metrics | Qualitative research - mass communicationDDC classification: 302.23072
includes index
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Main library online catalogue( Online Public Access Calaogue-OPAC)

General Collection 302.23072 D19 (Browse shelf) 137416 Available 137416

includes index

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