Social movements for good : how companies and causes create viral change / Derrick Feldmann.
By: Feldmann, Derrick.Material type: TextPublisher: Hoboken : Wiley, Description: xxii, 200 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119133391 (hardback).Subject(s): Social movements | Leadership | Nonprofit organizations | BUSINESS & ECONOMICS / Nonprofit Organizations & CharitiesAdditional physical formats: Online version:: Social movements for good how companies and causes create viral changeDDC classification: 303.48/4 Other classification: BUS074000 Online resources: Cover image
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Includes bibliographical references and index.
Machine generated contents note: Preface Acknowledgements About the Author Chapter One The Movement for Good Social Movements - The Power of the People Chapter Two Empathy The Why Behind Social Movement Participation Viewpoint -- Social Movement Builder James Coan, University of Virginia Chapter Three From Belong to Owning a Movement How People Engage With Movements Today Viewpoint -- Social Movement Builder Adam Braun, Pencils of Promise Chapter Four Creating a Narrative to Believe In Social Movement Messaging Viewpoint -- Social Movement Builder Azita Ardanaki, Love Social Chapter Five Letting My Passion Be Heard Through a Sign Social Movement Symbolism Viewpoint -- Social Movement Builder Jay Coen Gilbert, B Lab and B Corporation Chapter Six The Business of Doing Good Companies and Social Movements Viewpoint -- Social Movement Builder Kim Jordan, New Belgium Brewing Brewing Company Chapter Seven Delivering Hope Abroad International Social Movements Viewpoint -- Social Movement Builder Shea and Raan Parton, Apolis Chapter Eight The Creative Behind a Movement Creative Approaches to Social Movements Viewpoint -- Social Movement Builder Joe Rospar, Blue State Digital Chapter Nine Using Leaders for Social Movements College Based Social Movements Viewpoint -- Social Movement Builder THON Volunteer Chapter Ten The Power of the Network Peer Engagement in Social Movements Viewpoint -- Social Movement Builder Scott Harrison, Charity Water Chapter Eleven # Hashtag Activism for Social Movements Viewpoint -- Social Movement Builder Mallory Brown, World Clothes Line Conclusion Notes Index .
"Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful--there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause"-- Provided by publisher.
"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"-- Provided by publisher.