Media research techniques / Arthur Asa Berger.
By: Berger, Arthur Asa
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Material type: 

Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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OUSL- Main Library
Main library online catalogue( Online Public Access Calaogue-OPAC) |
General Collection | 302.23072 B26 (Browse shelf) | 34231 | Available | 34231 |
Includes bibliographical references (p. 142-143) and indexes.
Contents Research Projects -- Guided Research Projects --
Research Logs --
Content Analysis: Newspaper Comics Pages --
Survey Interviews: Media Utilization --
Social Roles: Television Soap Opera Characters --
Depth Interviews: Favorite Singers and Recordings --
Rhetorical Analysis: Magazine Advertisements -- Library Research: Audiences of Radio Talk Shows --
Focus Groups: Reasons for Attending Films --
Experiments: Humor --
Participant Observation: Video Game Players --
Historical Research: Images of Shopping Malls in the Popular Press --
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press --
Writing and Thinking --
Writing With Style --
Avoiding Common Writing Errors --
Avoiding Common Reasoning Errors --
Writing a Research Report.
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