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Media research techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Material type: TextTextPublisher: Newbury Park, Calif. : Sage Publications, c1991Description: vii, 148 p. : ill. ; 23 cm.ISBN: 080394179X; 0803941803 (pbk.).Subject(s): Mass media research -- Mass mediaDDC classification: 302.23/072 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Contents Research Projects -- Guided Research Projects -- Research Logs -- Content Analysis: Newspaper Comics Pages -- Survey Interviews: Media Utilization -- Social Roles: Television Soap Opera Characters -- Depth Interviews: Favorite Singers and Recordings -- Rhetorical Analysis: Magazine Advertisements -- Library Research: Audiences of Radio Talk Shows -- Focus Groups: Reasons for Attending Films -- Experiments: Humor -- Participant Observation: Video Game Players -- Historical Research: Images of Shopping Malls in the Popular Press -- Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press -- Writing and Thinking -- Writing With Style -- Avoiding Common Writing Errors -- Avoiding Common Reasoning Errors -- Writing a Research Report.
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Main library online catalogue( Online Public Access Calaogue-OPAC)

General Collection 302.23072 B26 (Browse shelf) 34231 Available 34231

Includes bibliographical references (p. 142-143) and indexes.

Contents Research Projects -- Guided Research Projects --
Research Logs --
Content Analysis: Newspaper Comics Pages --
Survey Interviews: Media Utilization --
Social Roles: Television Soap Opera Characters --
Depth Interviews: Favorite Singers and Recordings --
Rhetorical Analysis: Magazine Advertisements -- Library Research: Audiences of Radio Talk Shows --
Focus Groups: Reasons for Attending Films --
Experiments: Humor --
Participant Observation: Video Game Players --
Historical Research: Images of Shopping Malls in the Popular Press --
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press --
Writing and Thinking --
Writing With Style --
Avoiding Common Writing Errors --
Avoiding Common Reasoning Errors --
Writing a Research Report.

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