Media research techniques / Arthur Asa Berger.
By: Berger, Arthur Asa
.
Material type: 
TextPublisher: Newbury Park, Calif. : Sage Publications, c1991Description: vii, 148 p. : ill. ; 23 cm.ISBN: 080394179X; 0803941803 (pbk.).Subject(s): Mass media research -- Mass mediaDDC classification: 302.23/072 Online resources: Publisher description | Table of contents only | Contributor biographical information | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Lending Books
|
OUSL- Main Library
Main library online catalogue( Online Public Access Calaogue-OPAC) |
General Collection | 302.23072 B26 (Browse shelf) | 34231 | Available | 34231 |
Includes bibliographical references (p. 142-143) and indexes.
Contents Research Projects -- Guided Research Projects --
Research Logs --
Content Analysis: Newspaper Comics Pages --
Survey Interviews: Media Utilization --
Social Roles: Television Soap Opera Characters --
Depth Interviews: Favorite Singers and Recordings --
Rhetorical Analysis: Magazine Advertisements -- Library Research: Audiences of Radio Talk Shows --
Focus Groups: Reasons for Attending Films --
Experiments: Humor --
Participant Observation: Video Game Players --
Historical Research: Images of Shopping Malls in the Popular Press --
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press --
Writing and Thinking --
Writing With Style --
Avoiding Common Writing Errors --
Avoiding Common Reasoning Errors --
Writing a Research Report.
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